The Business Blog
A blend of my life as a small business owner with raw thoughts, helpful resources and freebies to help you on your way to success. Grab a cuppa and enjoy the read while you learn how to improve your website and brand.
What would you like to learn today?
Squarespace vs WordPress: Why Business Owners Are Choosing Simple and Strategic
If you’ve ever felt a little awkward saying your site isn’t on WordPress, or wondered if you’re somehow less legitimate because your backend doesn’t look wildly technical, you’re not alone. I hear this all the time, and it usually comes from very capable business owners who’ve been told that harder equals better.
The Power of Intention — In the Arena and in Business
Those who are going to win next year are already putting in the effort now. That might sound a bit woo woo, but stay with me. There are 50 days left in 2025. If you just became 1% better every day for the next 50 days, you’d already be 50% ahead of everyone else rolling into 2026. That’s not manifesting, that’s math. And it’s powerful. Saying I will be 50% better this time next year sounds impossible. However, saying I can be 1% better everyday is a lot less intimating!
Why You NEED a Sales Page for Your Offer
You've poured your heart, soul, and probably way too much coffee into creating your offer. But here's the cold, hard truth: No one's buying it if they can't figure out what the heck it is or why they should care. Here is why you need a sales page. Includes a FREE sales page blueprint.
Where to start? Planning for a new year as a small business owner
in classic Sheridan fashion, I’m kicking off the new year with a slight realignment. Taking time off over the Christmas/New Year break allowed me to reflect on the future of my business. In 2025, you’ll see a subtle visual shift for SB Studio—refining the brand and how I present myself as a business owner, designer, and service provider. Watch this space! (P.S. Designing for yourself is so stressful.)
Reflecting on 2024 in business & life
This year has been filled with many new achievements for my business, moving from mainly logo design to now website creation. This makes my heart so full as I'm passionate about creating logos but my passion lies with creating exceptional, high quality and functional and strategic websites that work with your business.
Managing productivity as a solopreneur
Being a small business owner is typically a lonely and isolated job, and with that comes a level of self-determination and management to ensure you're getting all tasks completed. Often as a small business owner, you don't have many options when it comes to delegating tasks, what you'll find is that all tasks big and small will be carried out by one person. It can often be a big workload for one person, but with passion and drive we make it happen!
Debunking 5 Common Website Myths: What Every Small Business Owner Should Know
Website myths you have probably already been told that aren't true. The big deal is these myths can seriously hurt your website and it's chances of gaining traffic for your small business. Before you build, check out this list of the 5 most common website myths I see my clients believe.
Why your small business needs a website.
Tossing up if you should invest in a website for your small business? Here are 8 reasons why your website needs a business if you are serious about growth.
Growing a business and a family
The thought of being a working mum is terrifying and exciting all at once. As our baby boy kicks me in areas I didn’t know existed, I’m contemplating just how being a new mother and working is going to play out for my business.
Mini website audit: 5 tasks you can do for yourself right now.
Simple and quick ways to improve your website right now! As someone who designs websites for a living, I am going to tell you right now we ALL make these simple mistakes, especially when you're in the deep depths of designing; rushing to get your site online or even just having way too much fun and the creative bubble is about to explode into a colourful display on your screen.
The proof is in the Testimonial: How to get great testimonials from your clients.
Asking customers for reviews and testimonials can sometimes feel a bit uncomfortable, anxiety-inducing even! I’m going to share with you exactly how I ask for reviews from my past clients and all the benefits of stepping out of your comfort zone and collecting the social proof your small business needs to gain more clients!
The silent struggle of a small business owner: Imposter Syndrome - What I Wish I Knew Earlier
You may have never heard of the term impostor syndrome before, but it’s usually used a lot in entrepreneurial information, media and publications. I must say it’s not something that I’ve ever felt outside of the small business world. How I manage imposter syndrome in business.
Five free apps to make your business life simpler.
We all know how out of hand subscriptions can get. You sign up for a free trial of something and before you know it your accounts have been subtracted by some random business you totally forgot about.
The good news is there is a lot of native or free apps you probably are not utilising to their full potential. Here are some of my favourite free apps that I think your business bank account and your brain will thank me for.