Where to start? Planning for a new year as a small business owner
Hello 2025!
It's early days, and yet you have not been disappointing! They say business is dead at the start of a new year—well, I can confidently say I’ve proven that wrong. I knew this year was going to kick off with a bang, and I’m so grateful it has. I’m sure you’re all terribly sick of hearing me preach about how much I love what I do, but I really do. I mean, how could I not, right? I work with amazing clients, create awesome projects, and constantly surprise myself with my abilities—all while collaborating with some pretty incredible, like-minded creative humans. Being busy from the get-go fuels my fire, fills my cup, and gives me all the feels!
Last year, my business was in desperate need of a name change. As it expanded, it was time to step away from the horse-based name. That gorgeous brand name served me well, and I deeply appreciate all that Slidin Studios achieved. However, I found that the name was starting to limit my business. Sadly, I was missing out on opportunities because clients assumed I only worked in the equine industry and didn’t bother to inquire. Once I realized this, it was a quick dash to complete the rebrand. I wanted all small business owners to feel they could approach me, no matter their industry—equine or not.
Now, in classic Sheridan fashion, I’m kicking off the new year with a slight realignment. Taking time off over the Christmas/New Year break allowed me to reflect on the future of my business. In 2025, you’ll see a subtle visual shift for SB Studio—refining the brand and how I present myself as a business owner, designer, and service provider. Watch this space! (P.S. Designing for yourself is so stressful.)
As the year progresses, you’ll start seeing the rollout of some exciting new products from SB Studio. I’m passionate about professional and strategic website design, but I also know that affording “all the things” when starting a small business can be tough. To make SB Studio more accessible, we’ll be launching Squarespace templates in 2025. These will ensure your business has a professional, hardworking website—without the extensive legwork. I’ll have already taken care of the hard yards; you just need to fill in the blanks!
Now, I have a quick question for you all. If you have the time, I’d love for you to send me an email or DM:
What industry are you in? Would you be interested in a website template? If so, why? If not, why not?
I’m beyond thrilled to say that thanks to all the hustling this first month, I’ve freed up space for March & April bookings! So, if you’re looking to book in, chat, brainstorm, or discuss my services, reach out. And because I’m all about making things easier, I’m excited to now offer subscription-based payment options along with Klarna Payments. Klarna lets you pay in four, taking some of the pressure off and helping you manage that never ending struggle of cash flow!
To wrap up, keep your eyes peeled for SB Studio’s new visual shift—it’s going to be stunning (if I do say so myself).
Let’s go, 2025! We’re so ready for another awesome year at SB Studio.
Sheri B x
